E-books and guides
Wrote copy, managed design, directed distribution and marketing strategy
Goal: Lead Gen
Format: Printed and Digital
Stats: 80K downloads
Example shown: "Your Guide To Becoming The Most Talked About Brand"
Wrote copy (including email subject lines, preview text, and CTAs). Develop content strategy and manage design
Goal: customer on-boarding, product updates, special offers, announcements, digests, invitations, etc.
Stats: 40 percent open rate, 35 percent click thru-rate
Example shown: Email #2 of 6-part Welcome Series for Newly Accredited Businesses
Wrote copy and provided direction on page layout and design
Goal: new customer acquisition
Stats: campaign still running, results unknown
Example shown: "UpswingU Summer Camp"