E-books and guides
Wrote copy, managed design, directed distribution and marketing strategy
Goal: Lead Gen
Format: Printed and Digital
Results: 100K downloads
Example shown: "Your Guide To Becoming The Most Talked About Brand"
Wrote copy (including email subject lines, preview text, and CTAs). Develop content strategy and manage design
Goal: customer on-boarding, product updates, special offers, announcements, digests, invitations, etc.
Results: 40 percent open rate, 35 percent click thru-rate
Example shown: Email #2 of 6-part Welcome Series for Newly Accredited Businesses
Wrote copy and provided direction on page layout and design
Goal: new customer acquisition
Results: campaign still running, results unknown
Example shown: "UpswingU Summer Camp"
b2B Lead-Gen Marketing Campaign
Includes landing page and social media assets. Wrote all copy and developed marketing strategy
Goal: Increase leads for client
Results: 1,800 leads for fiscal year for one client. Average 35 percent landing page conversion rate.
Example shown: Email marketing for campaign
Included commercial, microsite, banner ads, and social media content
Goal: Increase traffic to website
Results: 3x page views per visit and double time on site.
Example shown: One page from Ask BBB website